Mail every new homeowner a photo of their own backyard, with your product already installed.
A done-for-you direct-mail machine. It pulls fresh home sales from public county records, uses AI to verify each patio bakes in full sun, renders your pergola, shade sail, or pool onto the family's real aerial photo, and mails it to them as a postcard. The QR code brings the lead straight into your CRM.
Real postcard · Gainesville FLThe pergola isn't there. Everything else is their actual backyard.
What lands in their mailbox
Not a coupon. Not a flyer. A 4×6 photo of the house they just bought, seen from above, with the upgrade they've been thinking about already in place.
Front: their roof, their pool, their trees, plus one AI-rendered shade structure, scaled to their patio.Back: "We checked your sun at 3862 NW 25th Cir." Personal copy, one QR code, one offer. The right half stays clear for the address block.
This is a live example, not a mockup. The card above targets a real home that sold in the last 12 months for $390,000 and scored 100/100 for sun exposure. Homeowner data comes from the county property appraiser: public and free.
The machine, step by step
Five stages, fully automated. It runs on a schedule and stops for exactly one human decision: which leads to approve for mailing.
1
Pull the buyersCounty property records: free, public, refreshed monthly
Every home that sold in the last 12 months for $250,000+, single-family, owner-occupied, with an open patio or deck on the improvement record, and no screen enclosure. That last filter alone removes everyone who already solved the problem.
2
Score the sunAerial imagery + AI vision, 0–100 per parcel
The machine grabs a satellite tile of each parcel and an AI vision model rates the patio's sun exposure. Covered, shaded, or caged patios are rejected. Only verified full-sun backyards make the list. Top 50 per run.
3
Render the upgradePhotoreal AI edit of their actual aerial photo
One clean shade structure is composited onto their real patio: correct scale, correct placement, soft slatted shadow. Nothing else changes: same roof, same trees, same driveway. For your business, this render is your product: pergola, shade sail, pool, deck, or full landscape design.
4
Print the proofPrint-ready 4×6 postcard, mailed via API
Front: their upgraded backyard, full bleed. Back: personal copy naming their street, a QR code, and your offer. Cards print and mail automatically for about 90¢ each, postage included. No print shop, no mailing house, no minimums.
5
Catch the leadPersonal landing page → straight into your CRM
The QR opens a landing page with their own render as the hero image and a three-field form. Submissions land in your CRM tagged and ready to call. You get warm inbound from people literally holding a picture of what you'll build them.
AI-rendered pergola. The pool, deck and shadows are the homeowner's real backyard.
The render does the selling
Homeowners don't have to imagine anything. They see the finished project on their own property before you've ever spoken. That's why this outperforms every "10% off your first project" card in the stack. It's the only piece of mail about their house.
Renders are reviewed before anything mails. Bad composite? It never leaves the queue.
Why this converts when cold mail doesn't
It's their house
An aerial photo of your own backyard is a pattern interrupt. Nobody throws it away without looking. Generic postcards get 3 seconds; this one gets shown to a spouse.
The timing is right
Every recipient bought their home in the last 12 months: the window when homeowners spend the most on improvements. They have fresh equity, moving-in energy, and a backyard that's still a to-do list.
They're pre-qualified
$250k+ purchase, owner-occupied, open patio, AI-verified full sun. You're not mailing a zip code and praying. Every single card goes to someone with the exact problem you solve.
One machine, any backyard product
Swap the render and the offer; the data, scoring, printing, and lead capture stay identical. Whatever you sell into a backyard, the machine mails it.
Pergola & shade companies
The original build. Render a pergola or shade sail on their full-sun patio. "Your patio gets full Florida sun. We checked."
$5–15kavg ticket
Pool builders & remodelers
Flip the filter: target big sunny yards without a pool and render one in. Or target existing pools with a shade structure over the deck.
$60–120kavg ticket
Deck builders
Find homes with bare or aging patios and render a new composite deck with a covered section.
$10–25kavg ticket
Screen enclosure companies
The machine already detects who doesn't have a cage. Render the enclosure over their existing pool or patio.
$8–20kavg ticket
Landscape designers
Render a full backyard transformation (turf, pavers, planting beds) on the aerial of a builder-grade dirt yard in a new subdivision.
$15–50kavg ticket
Outdoor kitchens & living
Target the biggest patios in the dataset and render a kitchen island with a pergola over it.
$20–60kavg ticket
Run your own numbers
Direct mail is arithmetic. Here's the whole model. Drag the sliders and stress-test it with your close rate and your ticket.
≈ 90¢ per card, printed + mailed, no minimums
Industry avg for personalized direct mail: 0.5–2%+. This card is more personal than most.
These leads scanned a photo of their own backyard. They're not cold.
Monthly projection
Mail cost$450
Leads (QR scans → form)5
Jobs closed1.0
New revenue$8,500
18.9× return on mail spend
Projection, not a promise. Assumes one decision-maker mailing per household and jobs at your average ticket. Mail cost only; your machine license is separate. Even at half the default response rate, most verticals pay for the year with one job.
What you get
This isn't software you learn. It's a machine we run for you, or install and hand over.
Territory data pipeline. Buyer pull for your territory, refreshed monthly, filtered to your ideal customer.
AI sun-scoring. Every parcel scored from aerial imagery before a cent is spent on it.
Custom renders. Your product composited on each home, reviewed before mailing.
Print + mail automation. Postcards fire through the mail API; you never touch a stamp.
Personal landing pages. Every recipient gets a page with their own render on it.
CRM integration. Leads land tagged in your pipeline (GoHighLevel native, others by webhook).
Territory exclusivity. One operator per territory, per vertical. Your competitor can't buy this.
Claim your territory before your competitor does
Tell me your trade and where you work. I'll pull your territory's data, score it, and show you exactly how many sun-verified, recently-sold homes are waiting for your postcard, before you commit to anything.
AI-rendered pergola. The pool, deck and shadows are the homeowner's real backyard.